Creating your ThruText campaign
This guide walks moderators, admins, and account owners through creating and launching a campaign in ThruText.
TABLE OF CONTENTS
Opening a new campaign page
To create a new campaign, click the "New Campaign" button:
- From the ThruText admin sidebar.
- From the admin dash.
- From any ThruText Campaign Overview pages (active, paused, draft, or archive).
Setting up a new campaign
Campaign Details
When creating a ThruText campaign, you'll start by specifying several parameters. Due to different regulatory frameworks, the "Campaign Details" page will appear differently depending on the account's country.
- For US accounts, please follow our guide for US campaigns.
- For Canada accounts, please follow our guide for Canada campaigns.
- For UK accounts, please follow our guide for UK campaigns.
NOTE - If you are prevented from moving to the next campaign creation page, check that all required fields have been filled out, including having clicked Targeting's "Set Base Segment" button and there are 1 or more contacts in the campaign's targeting.
Senders
You can add senders before or after a campaign is launched. If you would like your message senders to use Self Assignment with a Campaign Sender Invite Link, you can enable those options now and skip adding senders before launching.
Only senders who have a GetThru user profile AND have accepted an invitation to your organization can be added to the campaign. Message senders can be added and removed manually by clicking the check box next to their name. If you do not see the sender you are looking for, send an Invitation. Senders who have accepted an invite can also be added in bulk by email using a comma-separated list.
If QuickSend is enabled on your account, you can toggle the feature on and off at the bottom of the Senders page.
Initial Message
To create a new campaign, you must write an initial message that includes who the message is from and how a contact can opt out, if they wish. To assist in starting an engaging conversation with your contacts, use Custom Fields to personalize the conversation! Please refer to our Tips for Initial Message Creation for more best practices. The message preview window visible during campaign creation will allow you to estimate segments for your SMS initial message. Initial messages can be a maximum of 1,600 characters, but the best initial messages are short and invite conversation!
You can also create MMS initial messages that include pictures or GIFs for US contacts. For details on this feature, please check out our guides What is MMS in ThruText and How to Add MMS to Your Initial Message.
NOTE - If the option to add MMS to your initial message is not visible, check that you have added to your Media Library and applied an image to your Use Case.
Recommended Replies
After all initial messages are sent, Recommended Replies become visible to message senders. They are saved replies that appear within the texter's reply screen as optional responses to commonly asked questions and phrases. Please refer to our recommended replies guide for more tips and tricks!
Survey Questions
Survey questions are the data points your texters collect during conversations. Please see our survey questions guide for additional details! Survey questions can be created within ThruText or be imported from VAN or ActionKit.
Review
During the review stage of campaign creation, you should double-check all of your work to ensure that everything looks good. If you need to make a change, you can go back to that step via links at the top of the page. After editing, be sure to click the "Save" or "Next" button at the bottom of the page before moving on. Once your campaign review is complete, scroll to the bottom of the Review page and click the "Launch" button. At the top of the page, you will see the status of your campaign change from "Draft" to "Launching" and then to "Active."
If the campaign is created using a single-use number, the campaign will remain in the "Launching" state until it has finished provisioning.
When a campaign becomes "Active", the system will notify any senders added during the "Senders" step via email that they now have an assignment. This will also make their assignment visible when they log into ThruText.
NOTE - Once a campaign is active, edits cannot be made to group segments. However, you can clone the campaign to carry over the same parameters in the new campaign.
Is your team interested in setting up campaigns that target contacts outside of your account's country? (US, UK, or CA) Connect with us at support@getthru.io.
For a walk-through of launching a ThruText campaign, please check out our video How to Launch a Campaign.
NOTE - Larger campaigns can take longer to launch than smaller campaigns. If you have any concerns, please write to support@getthru.io.