Launching a ThruText Campaign that Targets US Contacts


The first step of campaign creation is specific to the account's country. 


TABLE OF CONTENTS


Campaign Details

General campaign details

  • Name - Make sure to use consistent naming conventions. Message senders can see the names of campaigns.
  • Description - The description is visible to senders, so you can use it to give them brief instructions to guide their texting. This is also a great place to let your senders know who to contact if they have assignment questions.


Campaign Time Zone

  • The time zone where your campaign targets are located, which is used to determine when the campaign is open for messaging.


Initial Message Sending Window

  • Start and End Dates - The window in which initial messages can be sent through the Messenger. The Start date and End date can be edited after launch.


Daily Open Hours

  • Open and Close Times - Settings default to 9 am to 9 pm local time.


Organization ID and Opt Out Language

  • Both the Organization Display Name and Opt Out language are sent to the contact in your initial message script. They identify who the message is from and how to opt out of text messaging.


Sending Phone Number

  • Dedicated phone number - The drop-down menu allows the admin to select an already provisioned sending phone number for this campaign. The use case selection will be based on the chosen dedicated phone number. The dedicated phone number dropdown will indicate the phone number and the use case it is provisioned for.

    Screenshot of the Sending Phone Number radio buttons. The "Dedicated Phone Number" is selected with a note below it that the account does not have a dedicated phone number yet.
    NOTE - If no dedicated phone numbers have been added to the account, clicking the "Manage" button will take the admin to the Phone Numbers page.


  • Single Use Phone Number - Select the local area code preference for the phone number from which messages will be sent. The regions work in priority order, so you will choose your first and second priority area codes for Region 1 and Region 2. We recommend using a broader selection for Region 3, like State (All) or US (All).

    Screenshot of the Sending Phone Number section with "Single Use Phone Number" select. 3 area code drop downs are visible and the follow selections have been made: "California - San Diego (858)" "California (South)", and "US All."
    NOTE - ThruText's Provisioning-Based Launching ensures that messages will not be sent on phone numbers that have not finished provisioning by keeping the campaign in the"Launching" state until it's fully provisioned.

Notes on Sending Phone Number

What's the difference between Dedicated and Single Use phone numbers? On Step 1 of campaign creation, you will soon have the option to choose a dedicated number or a single use number. You cannot change between a dedicated number and a single-use number once you move on to Step 2, "Senders." You can go back and change which dedicated number you use, or conversely, which regions you want for your single-use number. However, once you pick a path on dedicated vs. single-use number, you can't change that path. Before moving on to Step 2 of campaign creation, confirm your sending phone number selection. 


For cloning, if you try to clone a dedicated phone number campaign, you can only use a dedicated phone number in the clone, and likewise for singleuse numbers. 


Use Case Selection

  • If using a Single Use Phone Number, the Use Case Selection section will be visible.
  • Selecting a use case tells the carriers generally why you are sending your campaign.

    NOTE - If you do not have a use case and are texting US contacts, check that your Brand Registration and Use Case forms are filled out and your use case is marked "Approved."


Build Your Target List

  • Add previously created Groups or Past Campaigns to build your contact list.
    NOTE - If no Groups are in your "Select a Group" drop-down, you will need to add new Groups.


NOTE - If you are prevented from moving to the next campaign creation page, check that all required fields have been filled out, including having clicked Targeting's "Set Base Segment" button.


Continue with the "Senders" section of our campaign creation guide for the remaining steps of campaign creation.


Incoming messages and dedicated phone numbers

If contacts are shared in multiple campaigns and the contact replies, the incoming message will be visible in the most recently launched campaign.