Getting Started with 10DLC: Registering Your Brand

Brand Registration verifies your organization’s information with The Campaign Registry (TCR) as part of the 10DLC registration process. You’ll enter information such as your organization’s legal name, EIN, contact details, and organization type. Accurate information helps TCR verify your organization and determine your messaging limits. Complete Brand Registration before moving on to Use Case Registration.


For more context, read What is 10DLC? to understand the full scope of 10DLC registration. 


TABLE OF CONTENTS



Accessing the Brand Registration Form

  1. From the left sidebar navigation menu, expand Account Tools
  2. Click Compliance
  3. Click Start Brand Registration


Brand Registration Form

Complete each field in the Brand Registration form using your organization’s official information. 


Review each field carefully to avoid errors when submitting. Please refer to your IRS tax filings when filling out this form. The accuracy of your information determines your Vetting Score, which determines your sending limits. More on that below!

Brand Registration form in ThruText, showing required fields like legal name, EIN, contact details, Organization Type, Industry, and Political Entity fields in the Brand Registration form, including dropdown options.

  1. Organization's Legal Name: Enter your organization’s legal name as it appears on tax documents. For example, GetThru's legal name is Toskr Inc., which we would use on our Brand Registration. Remember to double-check spelling and punctuation!
  2. Employer Identification Number (EIN): Organizations sending messages in the United States need an Employer Identification Number (EIN) to register their brand. TCR uses the EIN to identify your organization. If your organization does not have one, you can apply for an EIN through the IRS.
    If your organization is based outside of the U.S., you will need to enter your Tax ID. Contact support@getthru.io if this applies to your organization.
  3. Organization's Phone Number: Use your organization's general contact number. 
  4. Organization's Email: Use the general contact email address for your organization. An email domain that matches your website (like info@example.org for www.example.org) can improve your vetting score.
  5. Organization's Website: URLs are required to see that your organization has an online presence and that the website is verifiable during manual vetting. Please submit the link to your main site homepage.
  6. Address: Use the address your organization uses to file taxes. Remember to double-check spelling and accuracy!
  7. Organization Type: From the drop-down, choose the type that matches how your organization files taxes.
    • Nonprofit: Organizations with a section 501(c) tax-exempt status
    • Political Entity: Choose this if your organization is a political campaign (federal, state, or local), party, PAC, or similar political organization. These are 527 political organizations under the tax code. You’ll need a Campaign Verify (CV) token to complete registration. Read the section below for more information and next steps: Political Entity: Campaign Verify
    • For-Profit (Private): Choose this if you are a private, for-profit company.
    • For-Profit (Public): Choose this if you are a for-profit, publicly traded company.
    • Government Agency: The Government Agency type is exclusively for verifiable agencies/entities of the government. Political campaigns and 501(c) organizations should not select this option.
    • Additional fields: After selecting one of the Organization Types (besides Political), you'll enter the following 
      • Industry: Choose the industry from a dropdown that closely matches your organization.
  8. Back: Click to go back to the Compliance page. This does not save your progress.
  9. Save Draft: Click to save your progress and come back later. Read more in the section below: Draft Brand Registration
  10. Submit Registration: This will submit your registration. Don't forget to double-check all your information for accuracy before submitting.


Political Entity: Campaign Verify

Political organizations must complete an additional verification step through Campaign Verify. Political campaigns at the federal, state, or local level, PACs, political parties, and similar 527 political organizations should select Political Entity as their Organization Type during Brand Registration. After submitting Brand Registration, you'll be taken back to the Compliance page.


Register with Campaign Verify and generate your CV token before completing this step in ThruText. Click Add Campaign Verify Token and enter your CV token.

Read more in our Campaign Verify guide.


Draft Brand Registration

Brand Registration can be saved as a draft and completed later. After you click Save Draft on the Brand Registration form, ThruText returns you to the Compliance page. Return to this page at any time and click Continue Brand Registration to return to the form.


Brand Registration Status and Next Steps

After you submit your Brand Registration, it will be sent to The Campaign Registry (TCR) for review. The Compliance page displays your registration status, vetting information, messaging limits, and next available actions.

  1. For-Profit (Private): The header displays the Organization Type you selected during Brand Registration. For example, the screenshot above shows For-Profit (Private).
  2. Registration Status: This pill shows the status of your Brand Registration. After it's approved by TCR, it shows Registered Verified.
  3. Vetting Score: A 0-100 score from TCR that helps determine your carrier sending limits. It's based on the accuracy of your registration information and factors like your organization's size, age, reputation, and history. If you registered with a Campaign Verify token, this box shows your token status instead of a score.
  4. Tax Exempt Status: Indicates the tax-exempt status identified by TCR. It helps determine whether your organization is eligible for certain Use Cases, such as Political or Charity.
  5. View Submitted Brand Registration: See the information you entered in your Brand Registration form. If you need to edit anything, reach out to support@getthru.io.
  6. Start Use Case Registration: After completing Brand Registration, click here to start Use Case Registration.


Up Next: Use Case Registration 

After you complete your Brand Registration, you can register for a Use Case. For the next steps, see our guide to Use Case Registration. Only use cases marked "Approved" can be used to send messages.