Use Case Registration (Account Owners & Admins)


After completing your Brand Registration, you must fill out your Use Case Registration form. You need to register use cases so that cell phone carriers know the types of messages you are planning to send. You can choose one Use Case to register, so make sure to select one that best aligns with your texting needs. Please note that carriers view "Political" and "Charity" use cases favorably compared to all other use cases. If you need an additional use case, please reach out to Support at support@getthru.io with details about which additional Use Case you need and why.


Special Use Cases (Preferred)

  • Political - If your organization is a 501(c)3/4/5/6 or 527, you should use the Political use case. The Political use case receives preferential treatment by the wireless carriers over all other use cases. All 527 political organizations will need to be verified with Campaign Verify and obtain a token to register the Political use case.
    • Attach your CV token to your account before applying for the Political use case.
  • Charity - Communications from a registered charity aimed at providing help and raising money for those in need. This use case is available to 501(c)3 organizations only. The Charity use case receives preferential treatment from the wireless carriers over most standard use cases.


Standard Use Cases

  • Higher Education - If you are texting on behalf of a College or University, select this option.
  • Customer Care - Select this option if you are texting as part of your organization's customer care interactions. This includes but is not limited to customer care and support. Unions texting union members can use this use case.
  • Polling and Voting - This use case is meant for sending surveys for non-political polling/voting campaigns.
  • Public Service Announcement - Informational messaging to raise an audience's awareness about important issues. If you're messaging, for example, on environmental issues or COVID relief, you may want to utilize this use case.
  • Emergency Response (Depreciated) - Only available to campaigns approved before 5/24/22.
  • K-12 Education (Depreciated) - Only available to campaigns approved before 5/24/22.

Use Case Registration panel in ThruText


Use Case Sample Messages

The telecom companies require us to submit two custom sample messages per use case. Once you've selected your Use Case, two boxes will populate, prompting you to give examples of the initial messages you'll send to your targets. These fields are required complete your Use Case Registration.


Help Message Reply

This field is intended to show carriers a sample message identifying your organization to a contact. Carriers want to know what message you would send to contacts if they requested help identifying your organization.


Contact Source

For this Use Case, carriers need to know how contacts are added to your texting lists. Please select all options that apply to your organization. Not sure which options to enable? Click here for more information.


Use Cases by Organization Type

The following table provides suggestions on which Use Cases you should consider registering based on your organization type. Not every organization will need to register every use case suggested below. You only need to register the use cases that apply to your texting campaigns based on the descriptions provided. These suggestions may change as TCR releases new use cases.


Organization TypeSuggested Use Cases
Consultants/Resellers
  • Political (only use for 527, 501c4, 501c5, and 501c6 clients)
  • Charity
  • Customer Care
  • Higher Education
  • Polling & Voting
  • Public Service Announcement


*Consultants will need to create a ThruText account for each client with a unique EIN to register their brands & use cases successfully.


527
  • Political
501c3
  • Political
  • Charity
  • Higher Education 
  • Public Service Announcement
  • Polling and Voting
  • Customer Care
Colleges and Universities
  • Higher Education
501c4
  • Political
  • Public Service Announcement 
  • Customer Care
  • Polling and Voting

*501c4 organizations are not eligible for the 'Charity' use case and will receive a rejection from TCR if they apply for that use case.

Unions/501c5
  • Political
  • Public Service Announcement 
  • Customer Care
  • Polling and Voting

*501c5 organizations are not eligible for the 'Charity' use case and will receive a rejection from TCR if they apply for that use case.

501c6
  • Political
  • Public Service Announcement 
  • Customer Care
  • Polling and Voting

*501c6 organizations are not eligible for the 'Charity' use case and will receive a rejection from TCR.