Use Case Registration (Account Owners & Admins)

After completing your Brand Registration, you must fill out your Use Case Registration form. You need to register a use case so that cell phone carriers know what kind of messages you are planning to send. You can choose one Use Case to register, so make sure to select one that best aligns with your texting needs. If you need an additional use case, please reach out to Support at [email protected] with details about which additional Use Case you need and why.

After applying for a Use Case, it will be manually vetted by carriers. The third-party manual vetting team estimates that this will take 1-8 business days to complete. We recommend building this into your timeline for planned outreach. Take this quiz to determine if your website fulfills the requirements to be 10DLC compliant: 10DLC Manual Vetting Requirements. Click here for more information about Use Case statuses. 

TABLE OF CONTENTS

• Special Use Cases (Preferred by carriers and highly encouraged)
• Standard Use Cases
• Use Case Sample Messages
• Help Message Reply
• Website Requirements
• Use Cases by Organization Type

Special Use Cases (Preferred by carriers and highly encouraged)

The political and charity use cases are special use cases that receive higher throughput rates and higher sending limits from individual carriers compared to Standard Use Cases. We highly suggest applying for a Special Use Case when possible. The political use case is eligible to any tax-exempt organization, while the charity use case is only eligible to 501(c)3 organizations. You can see your tax-exempt status in the Brand Information Section of the Brand Registration page. 

• Political - If your organization is a 501(c)3/4/5/6 or 527, you can use the Political use case. The Political use case, when fully approved, receives preferential message-per-second treatment by the wireless carriers over all other use cases.
  All 527 political organizations will need to be verified with Campaign Verify (CV) and obtain a token to register the Political use case. If you answered "Yes" to "Is your organization a political entity?" at the end of the brand registration, the use case registration form will not appear until you've submitted a CV token.

• Charity - Communications from a registered charity aimed at providing help and raising money for those in need. This use case is available to 501(c)3 organizations only.
  Approval for this use case is limited to organizations that primarily send messages related to donations. The opt-in form, terms & conditions, and sample messages must explicitly state that donation requests may be part of the campaign. If you are a 501(c)3 and your messaging doesn't align with the charity use case, we recommend selecting the political use case if your messaging aligns with the political use case. Since many 501(c)3 organizations are universities and colleges, the higher education use case will be an appropriate use case to select.

NOTE - If you are a tax exempt organization and do not see your tax exempt status listed on the Brand & Use Case Registration page, please reach out to [email protected].

Standard Use Cases

• Higher Education - If you are texting on behalf of a College or University, select this option (unless you are a 501c3, then select Charity, see above.)
• Customer Care - Select this option if you are texting as part of your organization's customer care interactions. This includes but is not limited to customer care and support. Unions texting union members can use this use case.
• Polling and Voting - This use case is meant for sending preference questions regarding consumer goods or services. Political messaging should not be sent through the Polling and Voting use case.
• Public Service Announcement - Informational messaging to raise an audience's awareness about important events like a road closure or traffic light outage. 

Use Case Sample Messages

The telecom companies require us to submit two custom sample messages per use case. Once you've selected your Use Case, two boxes will populate, prompting you to give examples of the initial messages you'll send to your targets. These fields are required to complete your Use Case Registration.

Help Message Reply

This field is intended to show carriers a sample message identifying your organization to a contact. Carriers want to know what message you would send to contacts if they requested help identifying your organization. Please include a link to your organization's homepage. This is required to complete your Use Case Registration.

Website Requirements

Carriers review your website to ensure it contains the following:

• Contact Source: A contact source, or an opt-in mechanism, is a form on your website where a contact opts in to receiving text messages.
• Privacy Policy: A policy that discloses how user information is collected, used, and shared. 
• Terms & Conditions: A section that describes your organization's terms and conditions for mobile text messaging.

Use Cases by Organization Type

The following table provides suggestions on which Use Case you should consider registering based on your organization type. You only need to register one use case that applies to your texting campaigns, and you should strongly consider registering for your "preferred" Use Case.