Sending 10DLC-compliant MMS


Before sending MMS messages in a U.S. account, a media sample must be submitted for your 10DLC use case. The Campaign Registry and the Carriers need sample media that represents the intent of your communication. To satisfy this requirement, they need an example that is in line with what your contacts can expect from your MMS campaigns.


Don't worry; if you already have an approved use case, this won't re-trigger manual vetting, and acceptance is instant! 


Pre-steps

If your organization has not completed Brand Registration or applied for a Use Case, stop everything and do that first.


Before any media can be applied to a use case, an admin or account owner will need to add the media to the Media Library.


Submitting the sample image

Once your use case is accepted, reopen your Brand and Use Case Registration page. In the Use Case registration box, click the "Browse Media Library" button:


Screenshot of an accepted Use Case. A white button with blue text "Browse Media Library" button is below, surrounded by a green rectangle.


Next, select the media file that best fits the type of use case you attach it to. For example, an image with election date info should be attached to the "Political" use case rather than to "Charity." 


After submitting your sample media, you can double-check the file you selected by viewing your use case. Click "Save" to confirm.


Once the sample has been approved, you will see a tag next to your use case: "MMS Approved". You're ready to send your MMS campaigns!


Screenshot of two green tags with white text and checkmarks beneath use case's name. The one on the left is "Approved", the one on the right is "MMS Approved".


Until a sample is attached to your use case in TCR, a yellow banner will be visible on your Media Library page:


Screenshot of a yellow banner on the Media Library page with a link to "Add a sample image to a use case."


Once a sample media file is attached to the use case, the banner will disappear.


NOTE - Only use cases that have added a sample can be used to create MMS campaigns. If an account has multiple use cases and only one is "MMS Approved," switching between use cases will remove the media from the initial message.


Please write to [email protected] with any questions or concerns.