Overviews of Campaigns


In ThruText, campaigns can have four different statuses: Active, Draft, Paused, and Archived. Users can expand the campaigns dropdown menu from the left-side navigation menu to see the different pages for the different types of campaign statuses.


Screenshot of the navy colored left sidebar with the ThruText and Campaigns sections expanded. A green rectangle surrounds the Campaigns drop down.


TABLE OF CONTENTS


Draft Campaign Index page

On the Draft Campaign Index page, admins can see all campaigns in both the 'Draft' and 'Launching' states. Campaigns in the 'Draft' and 'Launching' states have never become 'Active.'

  • When a campaign is initially created, the campaign will be in the 'Draft' state. 
  • While in the 'Draft' state, admins can configure the settings for the campaign, including end dates, campaign open hours, phone number selection, and more.
  • After all the selections have been made, the campaign can be launched, at which point phone numbers will be associated with the campaign, and for US campaigns, have its 10DLC information provisioned with carriers. This is the 'Launching' state.
  • If a campaign has encountered an error during 'Launching' and cannot move forward, it will become a 'Draft' campaign again. Campaigns that have failed to launch can reattempt launching by clicking the "Launch" button. If a campaign has failed because there are not enough phone numbers to provision, please add more numbers (or larger geographic areas) to your area code selection.
  • If a campaign is in the 'Launching' state for more than 4 hours or fails to launch more than once, reach out to [email protected].


Campaigns in "Draft" and "Launching" states can be differentiated by opening the campaign and checking the status on each Campaign Details page.


Active Campaign Index page

On the Active Campaign Index page an admin can view all campaigns in the 'Active' state. 

  • An 'Active' campaign is one in which messages can be actively sent. 
  • Users will be able to see active campaigns in their Texting Assignments.

To confirm a campaign is in the 'Active' state, open the campaign to its Details page.


NOTE - A campaign can be active, but not fully provisioned, meaning that texts sent before phone number provisioning is complete are at risk of delivery errors.


Paused Campaign Index page

Campaigns in the 'Inactive' state are previously 'Active' campaigns that have been paused by an admin.

  • Only an 'Active' campaign can be paused and moved into the 'Inactive' state.
  • Pausing an active campaign will remove the campaign from a user's Assignments page and will pause all messaging on any open conversations. 
  • Pausing a campaign is also required to edit the initial message on an active campaign. 
  • Once a paused campaign is unpaused, and after the message sender refreshes their page, the campaign will appear in their Assignments, and messaging can be resumed. The campaign will move from the Paused Campaign Overview page to the Active Campaign Overview page. 


Archived Campaign Index page

'Archived' campaigns have had their phone numbers removed, and messages cannot be sent or received on campaigns 

  • Archiving a campaign is the final step in a campaign. 
  • Archiving a campaign is an irreversible action that concludes all message sending. 
  • 'Archived' campaigns cannot be unarchived.
  • No data is lost when you archive a campaign, as you can still run exports from them. 
  • There are many good reasons to archive your active campaigns routinely. It keeps your Active Campaigns page and your message sender’s Assignments page much more organized. It also releases the phone number attached to the campaign, which helps to prevent a user from reaching the maximum limit of 49 phone numbers per 10DLC use case. 


Campaign Management

The Active Campaigns page allows users to manage all the active campaigns in their accounts. 


Screenshot of the Campaign Index page that has a table containing a list of Active campaigns. On the navy colored leftside menu, there is a magenta dot next to the "Active" Campaign section.


Admins can find specific campaigns with tools such as the search filter or the sortable columns. Use the search filter to type the name of a campaign to find it. You can also sort the columns by clicking on the arrows next to the column headers.

Screenshot with green rectangles surrounding every sort button for the table on the Campaign Index page as well as the search bar above it.

If a campaign's Auto Archive date is less than seven days away, admins can review the auto-archiving tag underneath the campaign's name and take action. Admins may choose to archive the campaign now, or send a message to restart the 30 day Auto Archive clock.


Screenshot of the Campaign Index page highlighting the Auto-Archiving flags with green arrows located underneath individual campaign names.


Also, there are buttons that can archive, clone, or view a campaign. Cloned campaigns can be found on the Draft Campaign Index page before they are launched, then move to the Active Campaigns page after it has finished launching.

Screenshot of an expanded vertical dot menu on the Active Campaign Index page with a green rectangle surrounding the options "Archive", "Clone" and "View"

For 'Draft' campaigns, the available buttons include Delete and View. To preserve important data, active campaigns can't be deleted. They can only be archived. Draft campaigns, on the other hand, can be deleted.

Screenshot of an expanded vertical dot menu on the Draft Campaign Index page with a green rectangle surrounding the options "Delete" and "View".