Campaigns Overview

In ThruText, campaigns can have four different statuses: Active, Draft, Paused, and Archived. Users can expand the campaigns dropdown menu from the left-side navigation menu to see the different pages for the different types of campaign statuses.

Draft Campaign Overview page

On the Draft Campaign Overview page admins can see all campaigns in the 'Draft' and 'Launching' states. Campaigns in the 'Draft' and 'Launching' states have never become 'Active.'

  • When a campaign is initially created, the campaign will be in the 'Draft' state. 
  • Users can configure the settings for the campaign, including start and end dates, campaign open hours, area code regions, and more.
  • After all the selections have been made, the campaign can be launched, at which point phone numbers will be purchased and associated with the campaign, and have its 10DLC information provisioned with carriers. This is the 'Launching' state.
  • If a campaign has encountered an error during 'Launching' and cannot move forward, it will become a 'Draft' campaign again. Campaigns that have failed to launch can reattempt launching by clicking the "Launch" button. If a campaign has failed because there are not enough phone numbers to provision, please add more numbers (or larger geographic areas) to your area code selection.
  • If a campaign is in the 'Launching' state for more than 4 hours, reach out to

Campaigns in "Draft" and "Launching" states can be differentiated by opening the campaign and checking the status on their detail's page:

Active Campaign Overview page

On the Active Campaign Overview page an admin can view all campaigns in the 'Active' state. 

  • An 'Active' campaign is one in which messages can be actively sent. 
  • Users will be able to see active campaigns in their Texting Assignments.

To confirm a campaign is in the 'Active' state, open the campaign to its Details page:

The 'Active' state is noted next to the name of the campaign. A campaign can be active, but not fully provisioned, meaning that texts sent before provisioning is complete are at risk of delivery errors. To avoid delivery errors, refer to the campaign's Phone Number status. In the above screenshot ThruText Campaign Provisioning is complete.

Paused Campaign Overview page

Campaigns in the 'Inactive' state are previously 'Active' campaigns that have been paused by an admin.

  • Only an 'Active' campaign can be paused and moved into the 'Inactive' state.
  • Pausing an active campaign will remove the campaign from a user's Assignments page and will pause all messaging on any open conversations. 
  • Pausing a campaign is also required to edit the initial message on an active campaign. 
  • Once a paused campaign is unpaused, and after the message sender refreshes their page, the campaign will appear in their Assignments, and messaging can be resumed. The campaign will move from the Paused Campaign Overview page to the Active Campaign Overview page. 

To confirm a campaign is paused and is in an 'Inactive' state, open the campaign to its Details page:

Archived Campaign Overview page

'Archived' campaigns have had their phone numbers removed and messages cannot be sent or received on campaigns 

  • Archiving a campaign is the final step in a campaign. 
  • Archiving a campaign is an irreversible action that concludes all message sending. 
  • 'Archived' campaigns cannot be unarchived.
  • No data is lost when you archive a campaign, as you can still run exports from them. 
  • There are many good reasons to archive your active campaigns routinely. It keeps your Active Campaigns page and your message sender’s Assignments page much more organized. It also releases the phone number attached to the campaign, which helps to prevent a user from reaching the maximum limit of 49 phone numbers per 10DLC use case. 

To confirm a campaign is in the 'Archived' state, open the campaign to its Details page:

Campaign Management

The Active Campaigns page allows users to manage all the active campaigns in their accounts. 

Admins can find specific campaigns with tools such as the search filter or the sortable columns. Use the search filter to type the name of a campaign to find it. You can also sort the columns by clicking on the arrows next to the column headers.

Also, there are buttons that can archive, clone, or view a campaign. Cloned campaigns can be found on the Draft Campaign Overview page before they are launched, then move to the Active Campaigns page after it has finished launching.

For 'Draft' campaigns, the available buttons include Delete and View. To preserve important data, active campaigns can't be deleted. They can only be archived. Draft campaigns, on the other hand, can be deleted.