Launching a UK Campaign

In UK-based ThruText accounts, all texting campaigns must use a dedicated phone number. This guide walks you through the campaign creation process with a dedicated number, explains how it differs from US-based campaigns, and outlines how message replies are routed. Using a dedicated number ensures compliance with UK telecom regulations and helps build trust with recipients by using a consistent sender number.


TABLE OF CONTENTS


Before Getting Started

Before reviewing the steps in this guide, make sure you've checked out the following guide with details on the general ThruText campaign launching process: Launching a ThruText Campaign.


UK Campaign Creation

There are two distinct processes for creating a campaign that differ for a UK account.


Time Zone Selection

On the first step of the campaign creation wizard, the Time Zone dropdown will default to Europe/London. 


Targeting

In the Targeting step, you can add your preferred segment targeting and as a UK account will need to add a dedicated number for sending.

  • Segments: You can add groups or past campaigns to build your contact list. Once the campaign is launched, segments cannot be edited or added.
  • Phone Number: UK accounts must use a dedicated phone number. This number will appear as the sender for all texts sent in the campaign. For more information, please review our guide: Dedicated Numbers.
                 

Dedicated numbers are tied to your account and can be reused across campaigns. They are assigned when a campaign is launched and removed when the campaign is archived.


Next Campaign Creation Step

Once you’ve selected your segments and phone number, continue with the remaining steps in the campaign creation process, starting with the Initial Message section to Crafting an Initial Message to customize your message. Please note that you cannot add media at this step because MMS messaging is currently not supported for UK campaigns. 


Routing Replies for Dedicated Numbers

When multiple campaigns share the same dedicated number, replies from contacts will be routed to the most recently launched active campaign. This ensures that responses are directed to the campaign your team is currently managing.


For more information, please reach out to support@getthru.io.