What is a T-Mobile "Special Business Review"?

In addition to Brand Registration, Use Cases, and Campaign Verify tokens (for political organizations,) T-Mobile has additional compliance measures for very high-volume texters to receive an exemption from their daily message limits. If your messaging volume approaches 250K messages for any single day, we recommend completing a Special Business Review (SBR).

Please reach out to success@getthru.io for more information.

Do I need a T-Mobile Special Business Review?

Probably not. T-Mobile has established a maximum limit of 200,000 message segments per day to T-Mobile subscribers. If you plan to send more than 250,000 total messages from a single ThruText account on any one day, we recommend that you reach out to success@getthru.io.

Here's a look into the calculus we used to arrive at that estimate: On average, T-Mobile subscribers will comprise around 25% of your contacts, and typical messages average 3 message segments, ergo: 200K total daily segments divided by 3 segments per message = 67K messages per day X 4 (25% of your contacts) = 250K (with a small safety margin) total messages per day to meet the threshold for requiring an SBR.

Submitting a Special Business Review:

A Special Business Review cannot be undertaken until you complete Brand Registration and Use Case registration. So clients should first focus on those steps.

If you believe you qualify for an SBR, please reach out to success@getthru.io for more information.