ThruText allows you to build Target Lists using groups and recipients of past campaigns. Here's how it works:


Segments

A segment is ThruText's word for a portion of your targeting universe logic. A segment can be either a group or recipients of a past campaign. Every targeting group begins with a Base Segment, and then you can add or subtract from there.   


Targeting to Groups 

Targeting to groups is straightforward. Simply use the pulldown menu to select one of your uploaded groups as your Base Segment. 



Targeting to Past Campaigns 

When targeting to the recipients of past campaigns, you have the opportunity to filter recipients in two ways:


You can filter based on how they responded to survey questions.  “No filter” means do not consider this survey in filtering; “any response” means filter to contacts who had a response to the survey (regardless of what it was); “no response” means filter to contacts who did not have a response to the survey; and selecting a specific response means filter to contacts who had the specific response.  


And you can filter based on response status -- meaning whether or not the contact responded to the initial message in a previous campaign. 


Advanced Targeting

Once you've set your base segment, you can add or remove additional segments. "Add" will add the contacts in the new segment to the existing Target List; “Remove” will remove the contacts in the new segment from the existing Target List. 



All Add actions are considered "OR" relationships. Meaning if you start with a group that has target A, B, and C, and you add a group that has targets D, E, F, you will end up with a Target List of A, B, C, D, E, F. 


It's also important to note that the order of your segments matters. For example, let’s say I have three groups. One has Annie, Brad, and Charles. One has Daniel, and one has Brad and Daniel.


If my base segment is A, B, C.
Then I add D
Then I remove B, D
My final group is A, C


If my base segment is A, B, C.
I remove B, D
Then I add D
The final result is A, C, D