Replies and Opt Outs in Campaign Analytics

GetThru recently added new statistics for replies and opt outs to the Campaign Analytics section of the ThruText Campaign Details pages. This article explains the purpose of these new statistics and what actions you may want to take based on the data.

NOTE  - To review details on all analytics available within a campaign, please check out our guide Campaign Analytics.

Replies Section

The Replies section includes a count and percentage total of all replies (with a combined total for opt-out and non opt-out) as well as a count and percentage total of all non opt-out replies within the campaign.

Opt Outs Section

The Opt Outs section includes a count of total (auto and manual) opt outs, manual opt outs, and auto opt outs within the campaign.

How to utilize these new statistics

Separating your non opt-out and opt-out data allows you to better analyze reply results at a glance and strategize your future texting plans. For example, if you find a campaign has more total opt-out replies than non opt-out replies you may want to review the campaign for ways to increase positive engagement.

This strategizing could lead to revising initial messages and ensuring your team is incorporating initial message best practices. Alternatively, it may lead you to review your initial outreach time and change your texting hours to a time where contacts are more receptive to outreach.

This data could also be helpful to determine the best performing campaigns. If a campaign is receiving a significantly higher number of non opt-out replies than opt-out replies, it may be an indication that its initial outreach strategy was highly effective for engaging with contacts and you should utilize the strategy more in future campaigns.