Building 10DLC-compliant privacy policies

An organization must have a privacy policy to be compliant with 10DLC regulations. We provide detailed information on what is needed for your contact source URL and privacy policy in our guide Contact Source URL and Privacy Policy.

In this guide, we will detail organization's options for getting assistance from online resources that provide generators to craft privacy policies. We do recommend crafting your own, personalized privacy policy, but we understand input from online resources may be useful to complete this step of the process.

A privacy policy generator automates the process of creating a privacy policy for a website by providing a template and customizable options to suit the organization's data collection and usage practices.

Here are some examples of online resources that provide privacy policy generators that may be helpful:

There are two crucial aspects your privacy policy must cover. 

  • Your privacy policy must explicitly state that your organization does not share or sell any personal information without consent, except when legally required to do so. 
  • Your privacy policy must share information about how to opt out of communications.

The absence of either of these elements will result in the rejection of the use case. Please note that if a privacy policy generator is used, we recommend reviewing, editing, and/or amending the policy to ensure that it covers these points.

To ensure the privacy policy you generated is comprehensive, see that it addresses these key points:

  • The type of data you collect from your users.
  • How and why you are collecting the data.
  • How users can unsubscribe/opt-out from your organization.
  • Explicitly states you do not Share or Sell personal information.
  • Explain how you protect your user data.
  • Explain the update possibilities to your privacy policy.

Important Note - Please note, to comply with 10DLC Regulations, your privacy policy must include an opt out section that stipulates how users can opt out. The type of messaging this section of the policy should include can be similar to the following:

SMS Opt-Out: If you are receiving text messages from us and wish to stop receiving them, simply respond with either “STOP” or “UNSUBSCRIBE” to the number from which you received the message. Once we receive your message, you will no longer receive further text messages from us.

If you have any questions on this process, please reach out to our support team at