Use Case Sample Messages


Under 10DLC requirements, organizations must submit two unique sample messages when applying for a Use Case. We collect these messaging samples for you and send them to The Campaign Registry. 


What are Sample Messages?

A sample message is an example of an initial message that will be sent using that use case. The intention is that each unique use case for each organization would have two of its own example initial messages that the carriers can reference. 


How to submit Sample Messages

During use case registration, admins and account owners will be prompted to enter two sample messages below their selection when submitting a use case.


Screenshot of filled in radio button to the left of the word "Political" in black text on a white background. Below, are two empty Sample Messages text input fields.


You will want your sample messages to reflect the kinds of messages you will send with that particular use case. It is important to note that each sample needs to be unique. (Sample messages 1 and 2 cannot match each other.) They also cannot match what has been entered into another ThruText account. 


Tips on writing your Sample Messages

Identify yourself! 

Make sure your sample messages include who you are. Carriers want to see that you will be identifying your organization to your message recipients.

Match your samples to your use case

If you are applying for the "Charity" use case, that should be reflected in your samples. For example, you would not want to use a potential political message as your "Charity" Sample Message.

How to use variables

If you are sending Sample Messages with a variable, wrap it in box brackets. Carriers know that what is inside the brackets will be variables when you go to send a message.
For example, "Hi [name], this is [sender name]..."


NOTE - Box brackets are only used in Sample Messages. When you're writing the messages you will send in ThruText, you will use Custom Fields.


Include an opt out message

Carriers love to see that you'll be following their best practices. (We have already built their best practices into initial message scripting.) You will want to include an opt out message in your samples, like "STOP to opt out" to show that you'll follow their directions.