How to locate Usage Analytics

Account owners and administrators can view the account's usage from within the account tools drop-down, and by selecting the usage analytics menu option.

Using the Usage Analytics page

This dashboard is updated nightly and includes your unique active contacts, outgoing messages, and messaged contacts

Note: All months are based on UTC time and align with the monthly invoices.

Active Contacts are unique phone number contacts that were associated with a campaign that is active, paused, or was archived within that calendar month in UTC time.

messages and active contacts

Messages are all outgoing messages that were sent in that calendar month in UTC time. 

  • An outgoing message is any message sent by texters on your account and includes your initial messages, replies by your texters to your contacts, and opt-out messages.
  • Messages that are segmented due to their length count as ONE outgoing message. To learn more about text message segments and best practices, click here.

Messaged Contacts are unique contacts who have received a text in that calendar month.

usage analytics example

Account Owners in primary accounts can view the usage for linked accounts by clicking the Network Account Usage button that appears above the usage for the account. This is not available on all accounts and is not accessible to users with admin permissions. Please write to with any questions!