Understanding the Sending Queue

The ThruText message-sending system was developed with a mind for providing the highest efficiency while maintaining our best-in-class delivery rates.

Enhanced Sending Capabilities

This sending system enables us to provide the following functionality:

• Messages attempted when your campaign is closed will be queued up and sent once the campaign opens.
• Ease in managing unsent initial messages with warnings and options to change the sending window.

Efficient Handling of Rate Limits

10DLC has introduced many rate limits into the sending process. In the past, encountering a rate limit could lead to message failures. For ThruText, we've implemented a sophisticated system that proactively manages rate limits to ensure your messages reach their intended recipients as soon as possible.

The clearest example of this is your T-Mobile Brand Daily Cap – which limits how many messages you can send to T-Mobile customers in a given day. Without the sending queue, if you attempted more messages than your T-Mobile daily cap, messages over the cap would fail. ThruText's system holds the messages that would have exceeded your cap and re-queues them for the following day according to the rules described below.

Rules for Requeuing Rate-Limited Messages

This feature provides next-day retry rules for rate-limited messages, ensuring no message is left behind. Here's what you need to know:

• For initial messages, retries will occur the next day within the campaign's Initial Message Sending Window, ensuring optimal delivery. If the next day is outside your IMSW, they will not be retried.
• Non-initial messages, if rate-limited, will be automatically retried the following day.

NOTE -  Please review these rules carefully, especially concerning the Initial Message Sending Window, as they may impact your campaign setup.

Have questions? Reach out to support@getthru.io and our dedicated team will provide assistance tailored to your needs.