Frequently asked questions about ThruText pricing


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What is ThruText's pricing?

Please visit the pricing page on our website for information on ThruText's pricing for education, political campaigns, and non-profits.

NOTE - You are not charged for unbillable errored messages or messages with unbillable statuses.


How do I find my ThruText contract rate?

Your pricing plan and rate are in your original contract and prior invoices, or you can contact our sales and billing team for information on your specific plan's pricing details.

To reach these departments directly, the sales team is available at [email protected], and the billing team is available at [email protected] for assistance.

Pricing information is not located in the tool, and support does not have those details available to provide. 


How to calculate a ThruText bill?

If you are on a per-segment or a legacy per-message plan, you can use the following steps to calculate your monthly bill or the cost of a specific campaign.


NOTE - If your organization is on a per-contact or SaaS plan, please reach out to our sales and billing departments directly for bill-related questions.


There are many types of messages in ThruText- Initial Messages, Recommended Replies, Followup Messages, Auto Opt Out messages, and an account is charged for all outgoing messages unless the messages billable column in a Message Export indicates "N," meaning that the message is unbillable. To check the number of SMS messages, SMS segments, and MMS messages billable in a one-month period, go to the account page to access the Account Tools drop-down and click the Usage Analytics button. This page will show you the number of SMS messages, SMS segments, and MMS messages that are billable each month in each column. If you’d like more details on accessing this page, please review our Usage Analytics article.


Monthly bill using Usage Analytics

  • Calculation method for legacy per-message and MMS billing: (Outgoing Messages Sent in Previous Month) x (Per Text Rate) = Previous Month Bill.
    • Example: If you had 10,000 SMS and/or MMS messages sent out in June and your per-text contract rate was $0.08, you would multiply 10,000 x 0.08 for a total of $800.
  • Calculation method for per-segment and MMS billing 
    • SMS: (Outgoing Segments Sent in Previous Month) x (Per Segment Rate) = Previous Month Bill.
      • Example:  If you had 45,000 SMS segments sent out in June, and your per-segment contract rate was $0.035, you would multiply 45,000 x 0.035 for a total of $1,575.
    • MMS: (Outgoing Messages Sent in Previous Month) x (Per Message Rate) = Previous Month Bill
      • Examples: If you had 3000 MMS messages sent out in June and your MMS contract rate was $0.060, you would multiply 3000 by 0.060 for a total of $180.


Campaign-specific cost

To figure out the cost of a single campaign, you will need to assess the number of outgoing messages or segments on that specific campaign and multiply that by your contract rate. To check the number of outgoing messages for a campaign, you will need to do a Campaign Message Export, download the export file, and determine the total number of outgoing messages included (filter the "message_direction" column to "outgoing" only and filter the "billable" column to "yes"). Please review our Campaign Exports article for details on retrieving a message export.

  • Calculation method for per-text clients: (Outgoing Messages on Campaign) x (Per Text Rate) = Cost of That Campaign.
    • Example: If your export showed you had 1000 messages sent out in the campaign and your per-text contract rate was $0.08, you would multiply 1000 x 0.08 for a total of $80 for that campaign.
  • Calculation method for per-segment clients: (Sum of "message_segment_count" column) x (Per Segment Rate) = Cost of That Campaign.
    • Example: If your export showed you had 4500 messages sent out in the campaign and your per-segment contract rate was $0.035, you would multiply 4500 x 0.035 for a total of $157.50 for that campaign.
    • Example: If your export showed you had 1000 MMS messages sent out in the campaign and your MMS contract rate was $0.060, you would multiply 1000 by 0.060 for a total of $60.

NOTE - We send bills out during the first half of the month, and you can expect your previous month’s bill by the middle of the current month. Once you have received it, you can pay by ACH, credit card, or check.


Not all messages sent in a billing period are sent in campaigns launched during the billing period. To account for all of the messages appearing in your invoice, you may need to look at campaigns that were launched prior to the billing period.