Peer-to-peer (P2P) texting can be a powerful addition to your campaign. But like any new tool, it requires advance planning to maximize your impact. We’ve created this guide to help you think through the major aspects of your P2P texting program: deciding when and who to text, defining roles, training your team, preparing and managing your campaigns, and measuring success. 

Download: A guide on peer-to-peer texting for political campaigns